In partnership with the Don’t Die Young Initiative, Mothers of Murdered Sons and Daughters United (MOMS) present

The MOMS Affect. The MOMS Affect is a multi-media campaign with messages of hope and inspiration designed to reach young people most at risk of being impacted by violence. MOMS is a non-profit organization of mothers who are surviving the murder of their sons and daughters by coming together on a mission to address the escalation and causes of homicides.

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With the loss of over 300 young lives in Baltimore each year due to homicides, families and communities are left to struggle with unimaginable trauma that seems to never end.  Mother’s all over the Baltimore metro area are grieving the loss of their children and unfortunately more mothers will continue to be added to this growing list without a paradigm shift in how we address the causes of street violence.  In an effort to serve as agents of change, MOMS is harnessing their collective voices, compassion and motherly love to affect change. The The MOMS Affect campaign will feature messages from MOMS targeted to boys and young men of color via various media outlets.  The communication goal for The MOMS Affect is to encourage and inspire our young people – with a particular focus on boys and young men of color.  Instead of villainizing a generation of youth who are suffering through hopelessness, anxiety and frustration; the campaign will speak to youth with empathy, forgiveness and love. With an understanding that society must face generational failures of leadership and public policies, MOMS is committed to speaking truth while at the same time encouraging young people to seek peace and their GOD ordained life’s purpose.

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The MOMS Affect campaign will launch with 7-days of faith featuring messages posted on social media from December 26, 2020 - January 1, 2021. The idea is to transition into 2021 with messages that represent our faith that change is possible. Messages will be posted each day on the Don’t Die Young social media channels (Facebook & Twitter) and the personal Facebook accounts of the MOMS.  Links to each of the Don’t Die Young social media channels can be found using the social media bar on the right side of the Don't Die Young website.  As a follow-up to the 7-days of faith, The MOM Affect campaign will begin producing short video vignettes that will be released in February 2021.

To follow the campaign, MOMS invites young people and the community to visit DontDieYoungCares.com

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